Selling Luxury product unlike traditional selling can be challenging because the product you are offering are people’s want and not what they need. The secret to quick luxury sales lies on how you plan your sale’s presentation.
Luxury yacht sales require significant level of selling skills to meet the client’s high expectation. To achieve their desires and expectations, you need to understand their interest, what to sell and how to sell it.
Here are some of the tips to help in luxury yacht sale
Prepare the Yacht for sale: just like in real estate, a neat and well arrange property sell faster and higher than the one fills with dirt. The first thing you want to do before your luxury yacht sale is to make sure she is well waxed and clean both inside and outside. You want to take advantage of that crucial first impression. Take the pictures of the yacht from the correct angle, and you will be surprised how people will be coming to see her.
Make use of a right greeting technique: the proper greetings can go a long to increase your sale performance, so it is extremely important to master the correct method to welcome your clients. Your greetings may determine how much interest a customer will put in what you want to offer. Your greeting can be as follows; welcome the customer to your boat, give them your name and ask for theirs then you can go ahead and introduce the yacht. Kind greetings made a customer feel welcome and appreciated so be sure to use this technique properly.
Sell the value and not the price: When you are dealing with a luxury yacht sale, sell the experience and excitement of cruising on the boat and not the just the boat herself. Take them to the wonderland of the boat, let them know how much fun it will be cruising in her, how their friend and family will love it and the beauty of owning a yacht. This is where the value of the boat lie, using this strategy will help you make the sale.
Do a sea trial: just like how car dealership management uses test drive to convince their client and make sales. This technique can also work in luxury yacht sales. Let your customer feel the excitement and beauty of owning the boat. When they feel the fun part of cruising in a beautiful boat, the imagination and emotion of their life on the yacht will kick in, before you know it their interest in buying will increase in time.
Do the listening while they do the talking: one of the great elements needed for proper sales is listening to the customer. Always listen to your client, understand their interest and what they want as this will give you a better angle on how to make them buy the yacht. Ask them which part of the boat is important to them and where they will like to start with as you give them the tour of the yacht. Remember their interest is more important so always make the yacht tour about them.